Occupy Wall Street Essay Example | Topics and Well Written Essays - 500 words

Occupy Wall Street - Essay Example the 1%) has been challenged by the widespread Occupy movement, causing a social disruption. This presents a climate of tension that serves as an opportunity for Apple to capitalize on the dissenting market by altering their brand strategy to gain an appropriate association with the new ideology. The current electronic rebel/technologically superior image of the company is almost ideal for the current climate, but the company will need to identify directly with the movement or face being placed in the unpopular â€Å"big business† category. Apple’s offerings are already linked with the youth/pop culture through their current strategy, so they may promote their part in contributing to the development by making communication more accessible. This approach would be utilizing a media myth (that electronic devices make communication easier to use and obtain) as well brand assets. The Apple brand is also well connected to the notion of deviance by way of another myth. Using Apple’s products was once considered a very rare occurrence, and they have managed to continue this rebel image throughout their immense success. Identifying the brand with rebellion offers the company another direct path to connecting with the Occupy movement by building from a myth and already established company resources. In the end, the Occupy movement may prove to be less impacting that originally assessed, and companies may be faced with the consequences of any major changes to brand strategies that took place solely because of the event. Since they theoretically do not have to change a lot, Apple’s current brand strategies have the company well positioned to capitalize on the popularity of the movement while absorbing little to no loss should the Occupy phenomenon fizzle in

China's debt Essay Example | Topics and Well Written Essays - 1000 words

China's debt - Essay Example The largest banks in China lent more than twice the level of bad debts in the year 2013 as they had in 2012 (Jadhav, Neelankavil & Andrews, 2012). Australian banks have lent China an alarming 75 percent more than their usual amount. Their aim, however, is to gain exposure to Asia’s economy in the powerhouse sector. The World Bank has also been a major lender to the Chinese government but on concessionary terms. These finances, however, arise from indirect contributions of the United States, which is the largest contributor to the World Bank. The finances from China are round- tripping as the U.S. massively borrows from China. China has used its borrowed funds, which are mostly Chinese-owned, in the public sector. Some of the national projects that China has involved itself in using the borrowed funds are the construction of sundry new buildings (Koo, 2013). These constructions include homes and offices, some of which are unoccupied over the years. According to the State grid, the new constructions have zero billing on electricity. The established investment platforms for the local government in 2009 have led to a high increase of the outstanding debt by nearly 70 percent. China’s debt also funded several investments in infrastructure (Bailey, Huang & Yang, 2011). These include roads built in 2011. Infrastructure was more profitable than the boom of construction of houses in China. The Chinese situation of being a state with so much debt has had both positive and negative effects on its people. Due to the construction of new houses by the state in 2011 in a bid to try to evade the economic crisis that hit the world in 2008, property prices increased. The nationals had a problem measuring up to this change. The local government raised interest rates of bonds in the money market in China. The inflation increased in the country characterized by increased loan screening (Liu, 2010). The debts have led to declining economic growth